The Direct Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.
Innovations Direct Pty Ltd431 Warringah Road
Frenchs Forest NSW 2086
ABN 29002899701.
Operating Companies
The Group interests in operating companies are held through Interfine Holdings Pty Ltd, and at present they fall into the following areas of operation:
Damart
With an international heritage, unsurpassed patented thermal fibre, over 10 million customers and 130 stores worldwide, Damart occupies a niche position in the apparel marketplace and has grown to one the largest direct marketing organisations in the world.
Born in 1953 in Dammartin Street, Roubix France (hence the trademark) when the founding Despature brothers developed and patented a unique man made fibre (Thermolactyl) from Chlorofibre and Acrylic which today remains unrivaled for its ability to provide warmth without layers. Launching the brand and product range from a mail order base, it was only four years later the business expanded into the retail marketplace. Continuous growth gave rise to merchandise assortment expansion to include socks, hosiery, corsetry and ready-to-wear apparel.
Launching from strong European foundations, Damart Australia was established in 1977 and following their French founders launched a mail order service. The Damart brand was further strengthened with the Australian Bicentennial Everest Expedition 25 May, 1988 when Austin Brooks placed the Australian Flag on top of Everest, aided by Damart Thermolactyl. After twenty eight years in the Australian marketplace, Damart’s position has been cemented as a specialist retailer with a ready-to-wear apparel business catering
for the mature woman and thermal wear for all. Damart’s speciality is centred on merchandise specialty, purchasing choice and convenience through mail order catalogues and best practice web-retailing.
In 2002 Innovations celebrated its 20th year in Australia and New Zealand! With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure. It also has an extensive range of female apparel wear designed to meet the specific needs for the seniors market.
In 2006 the Direct Group created a new fashion label, Victoria Hill. Victoria Hill has made it their business to know real women. This wealth of experience ensures it delivers what she’s looking for in quality basics, season after season.
Each garment is carefully chosen, if it’s not a fabulous must-have, then Victoria Hill won’t offer it. Accessories are equally well considered, with stylish shoes in wider fit, bags with zips and wide brimmed hats. Victoria Hill swimwear is a specialty, transforming summer with slimming black suits and cover-ups that inspire anyone to hit the beach with confidence. Victoria Hill’s distinguishing attention to detail shines in all areas, so women can confidently buy the same size time after time knowing every garment is consistent.
The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs. The Fox Collection also offers a huge range of scrapbooking, beading, jigsaws and other crafts and hobbies. With over 10 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.
Gaiam Inc of Colorado U.S.A and Interfine Holdings finalised a Joint Venture Company in September of 2004. The outcome of this arrangement has been the creation of Gaiam Australia Pty Ltd. Gaiam is involved in the marketing of a range of products defined as LOHAS…Lifestyle of Health and Sustainability… through direct mail and supplying retail stores. The brand connects strongly with the trend towards inner health; beauty and harmony; and concern for resource protection and conservation. Gaiam brings our customers a range encompassing a healthy and harmonious lifestyle and this is a perfect fit with the profile of the needs of our customers.
Entertainment Masters have been developing music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment. There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.
